February 08, 2010

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Go Ahead And Fail! Today I failed. Why? Not sure, but the client didn't buy. That's all that really matters. You can say, "we didn't connect" or proceed to think they are "jerks". Whatever makes you feel better. The truth is some people just don't buy. And that's OK. At least that's what my therapist says. The trouble with experiencing any kind of success is that it is often difficult to digest a no. You assume the sale and when you don't get it, you begin to doubt your abilities all together. That's crazy talk. If you real stop and think, we fail all the time. When I speak in crowds I am lucky to sell 25% of the room. 25%? That means I failed to sell 75% of the room. That kind of batting average won't even keep your job in the major leagues. In email marketing you are lucky if 50% of the people even open your email. On a website we judge people on how long they stay or if they "bounced" off your site without looking at more than one page. This is referred to as bounce rate. Most bounce rates are above 70%. Meaning people saw your first page and had enough. Can you imagine being in a sale and having the client stop you to say, "I really don't want to hear any more of this". Now that has never happened to me. I am feeling better already. The reality that all marketers and sales people must face everyday is, failing doesn't mean you are a failure. It just means you had the guts to put it out there. I see so many people who learn, learn, learn. Then proceed to put almost none of it in play. Now that is real failure.

John Driscoll

I am an entrepreneur, public speakers, and change agent.

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